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Signs - signage store signs sign shop trade work , signage of all types , neon signs, sign letters, sign company sub work , , sign business partners
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The primary purpose of signage is to communicate to your targeted audience in a legible, readable and conspicuous manner while remaining pleasing to the eye. To accomplish this task during all hours, your signs must be illuminated. For the follow reasons, give careful thought to your choice of signage lighting or source of illumination:
A sign that is easily detected and read, no matter the time or weather,
will pay for itself many times over during the course of your business.
Electric signs are energy efficient, using light sources that are similar
to the energy efficient lamps utilized inside your store. Cabinet signs are
most often illuminated with fluorescent lamps. Lighted letters and logos are
normally illuminated with neon tubing. Both of these forms of electric
discharge lighting are highly energy efficient.
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Lighted signs consume electric energy at night when there is excess
generating capacity and therefore do not contribute to the power shortages
that have occurred in some areas of the country.
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During the 1973 energy crisis, it was proven that illuminated signs are
important to the safety of a community. The communities that passed
ordinances to turn off signs quickly reversed their position when crime
increased and business volume dropped.
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Illuminated signs can be readily maintained by your sign company. Many
sign companies offer maintenance contracts so you can average your costs and
avoid occasional large expenses, which you might be tempted to defer during
a slow month, while assuring that your signs, will be properly illuminated
to maximize the benefit to your business. | |