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Three Types of Channel Letters
The most common type is Standard Channel Letters. These letters are made up of a U-channel base, with colored Plexiglas faces.

Reverse Channel Letters are ones that have metal faces and returns (sides of letters) but have a clear plastic backing. These letters are designed to be mounted an inch or two away from the wall. At night, these letters create a halo-lit effect.

The third type of Channel Letters is one with 'open' faces. Though not actually open, the faces of these letters are clear plastic with the balance of the letters built just like Standard Channel Letters. This allows for the raw neon to be seen, as well as the inside of the U-channel letterform itself. Open Face Channel Letters are very effective for aggressively grabbing attention.

Mounting Methods
Channel Letters can be mounted in one of two ways. They can be mounted either directly to the wall, individually, or mounted on a rectangular box called a raceway. Individually mounted letters look better than raceway mounted letters. To mount letters individually, Cotter Advertising first lays out the mounting pattern to your storefront, then drills holes for hanging the letters as well as running the electric through the wall. This superior looking method of mounting Channel Letters also costs slightly more, since raceway mounting takes far less time to install. Raceway mounting is mostly done in our factory. Each letter is pre-spaced and mounted to the raceway. This allows for easier installation, we mount the raceway to the wall rather than each letter, and all necessary wiring is contained primarily in the raceway as well.

Converting Neon to LED!

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